I love to ask questions. On the plane, in the store check out line, at Chic Fil A, I’m a sucker for a cute baby or toddler and I love to talk to their moms about what I think is the most important job in the world: being a mom. In the three and a half years of being at MOPS International (Moms of Preschoolers), I’ve learned a ton. I love to research everything about young families; how they spend their time, what they think of church, what frustrates them. Here’s some of the fascinating stuff I’ve uncovered.
The average mom between the ages of 25-32 spends 17.4 hours a week on social media and has an average of 3.4 social media accounts.
She describes herself as very influential and talks about her favorite products to her friends. Marketing companies love to research her as well and call her the ‘new product sneezer’.
She also cares as much about the product brand, as she does the product itself. (Matilda Jane, anyone?). She loves a good deal and pays attention to advertising.
She is more likely to run up credit card debt than her husband and is also the one who calls the shots when it comes to the family calendar and social engagements. She rates friendships as a vital part of her life, and likes to have several close girlfriends to connect with.
She is a savvy shopper and gives up quickly on products or online stores that aren’t efficient. Her mantra? I only have a limited amount of time, so don’t waste it.
Here’s what we know about the dad.
He’s more involved with his kids than his father was. He values his wife’s opinion when it comes to products and what works best for their family. He trusts his wife with the decisions regarding their social calendar and says ‘he’s happy to come along’. He’s not worried about having lots of friends, but says for the most part he’s comfortable with one good buddy.
As I thought about this stuff, it made me wonder how it might relate to church. Young families aren’t just sitting and thinking about church, but I think they will if you focus correctly: on the young mom.
Here’s a stat I heard, that at first I didn’t believe, but I’ve seen it in action. When a mom learns the names of three women who attend your church, her chances of attending go up by 70%. Wow.
Here’s where I think churches miss it. Moms are social connectors and value friendships. Churches have great things to offer that can help a family grow and thrive, but they often don’t provide the chance for a mom to connect and make a new friend. Give her a chance to meet the other great moms in your church before you expect her to come on the weekend. Start a MOPS group, during the day or at night. Host a mom’s lunch. Sponsor a mom and tot play date in the park. Provide great child care and a chance for her to relax and talk to another adult about what’s on her mind and in her heart. Show her you care. If she sees you really do, she’ll tell her friends.
Do you wonder what young moms think about church? I recently got over 1,100 responses to a survey where moms got really candid and honest. I’ll share in the next post.